How to Plan and Execute Integrated End-to-End Tests

End-to-end testing (E2E) isn’t just another test to automate. Instead, it’s a method to test your product in ways that approximate real-world use cases from the perspective of your users and customers. When 81% of companies compete on customer experience alone, E2E testing is more than a testing framework—it’s a customer experience framework. Understanding how to plan, execute, and optimize your E2E testing strategy is key to testing from your user’s perspective.

This guide will show you:


How E2E testing can positively impact customer experience


Why performing E2E tests has become more complex


The questions to ask when planning E2E tests


How to approach your application’s test coverage


The quality signals to listen to when optimizing your strategy

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What is limiting E2E testing?

Software is becoming more complex, and so have our E2E tests. From email, to API calls, PDFs, and more, it’s critical to test every customer touchpoint.


High-velocity software teams rely on mabl

Friends of mabl

Justin Basque
Engineering Leader

"mabl helps us get out of the old style of Selenium... and distribute the load of authoring tests to the entire team"

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Gary Gann
VP and Domain Owner for Loss Sensitive IT

"Before mabl, we could scramble and get the vendor to resolve every major issue before it hit production—but just living on the edge like that is just not the way to do things."

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Samar Khan
VP Software Development and DevOps

"Using hiring and traditional automation tools like Selenium, it would have taken two years and $240K to accomplish what mabl helped ITS do in just four months at 80% cost savings.”

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Joe Wong
Engineering Manager

“mabl’s user-friendly interface and intuitive automation tools were vital to promoting QA throughout the organization.”

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Thomas Noë
QA Architect

“mabl enabled us to go from 0% to 90% test coverage in a few short months.”

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Harrison Hunter

“Moving to mabl allowed us to cut direct costs and scale up significantly, resulting in about 70% cost savings.”

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Learn how to plan, execute, and optimize your E2E testing strategy.