How to Plan and Execute Integrated End-to-End Tests

End-to-end testing (E2E) isn’t just another test to automate. Instead, it’s a method to test your product in ways that approximate real-world use cases from the perspective of your users and customers. When 81% of companies compete on customer experience alone, E2E testing is more than a testing framework—it’s a customer experience framework. Understanding how to plan, execute, and optimize your E2E testing strategy is key to testing from your user’s perspective.

This guide will show you:


How E2E testing can positively impact customer experience


Why performing E2E tests has become more complex


The questions to ask when planning E2E tests


How to approach your application’s test coverage


The quality signals to listen to when optimizing your strategy

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What is limiting E2E testing?

Software is becoming more complex, and so have our E2E tests. From email, to API calls, PDFs, and more, it’s critical to test every customer touchpoint.


High-velocity software teams rely on mabl

Proven Success with Industry Leaders

Dale Cook
VP of Product Engineering

“Mabl easily integrates with our workflows and CI/CD pipelines so that developers can run really robust tests without using a lot of engineering resources.”

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Adeeb Valiulla
Head of Product Quality Assurance

"We went from 10% to 95% test automation coverage with 3 QAs and 5 developers. Our team is working with greater confidence and our customers are even happier."

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Janet Bracewell
Senior Engineering Manager, QA

"Mabl allows our team to focus on improving our product and user experience. The fast, consistent execution has been instrumental in showing the value of testing."

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Samar Khan
VP Software Development and DevOps

"Using traditional automation tools like Selenium would have taken 2 years and $240K to accomplish what ITS did with mabl in just 4 months at 80% cost savings."

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Gary Gann
VP and Domain Owner for Loss Sensitive IT

"Mabl lets us accomplish in hours what we used to do in 2 weeks. Our team is increasing velocity with higher quality and providing more value to the business."

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Aniket Sonwalker
QA Manager for R&D

“My team started using mabl effectively in 6 weeks versus months with a traditional tool. They can easily maintain tests and our output has doubled as a result.”

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Meghan Elledge
Director of Engineering

“It’s about using automation to let people do their best work. Mabl helps more of our people play an active role in testing and think about higher value things.”

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Pradgnya Kulkarni
Director of QA Engineering

“With mabl, my team can scale testing when we need it most. We can run as many tests as needed in parallel without worrying about managing infrastructure.”

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Download the free eBook!

Learn how to plan, execute, and optimize your E2E testing strategy.