How to Plan and Execute Integrated End-to-End Tests

End-to-end testing (E2E) isn’t just another test to automate. Instead, it’s a method to test your product in ways that approximate real-world use cases from the perspective of your users and customers. When 81% of companies compete on customer experience alone, E2E testing is more than a testing framework—it’s a customer experience framework. Understanding how to plan, execute, and optimize your E2E testing strategy is key to testing from your user’s perspective.

This guide will show you:


How E2E testing can positively impact customer experience


Why performing E2E tests has become more complex


The questions to ask when planning E2E tests


How to approach your application’s test coverage


The quality signals to listen to when optimizing your strategy

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What is limiting E2E testing?

Software is becoming more complex, and so have our E2E tests. From email, to API calls, PDFs, and more, it’s critical to test every customer touchpoint.


High-velocity software teams rely on mabl

Friends of mabl

Dale Cook
VP of Product Engineering

"The thing that really sold us on mabl was its ability to integrate with our engineering workflow. Engineers can be running mabl tests, not just the unit tests, not just their integration tests, but actual mabl tests as part of their workflow. We think it's going to have an incredibly important impact on the future growth of Stack Overflow."

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Russell Schwager
Director of Engineering

"We became much more efficient, and we’re covering more functionality. We’ve recouped about half a week of engineering time to work on other things, meaning we’re covering more functionality on a weekly basis."

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Janet Bracewell
Senior Engineering Manager

"The Unified Runner with Intelligent Wait has allowed our team to focus on improving our product and the user experience, rather than managing tests. The faster, more consistent execution has been instrumental in showing the value of testing across the development organization."

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Adeeb Valiulla
Head of Product Quality Assurance

"We ran from a staggering 10% to an exceptional 95% automation coverage. This has helped us tremendously achieve so many goals, not to mention happy customers."

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Justin Basque
Engineering Leader

"mabl helps us get out of the old style of Selenium... and distribute the load of authoring tests to the entire team"

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Samar Khan
VP Software Development and DevOps

"Using hiring and traditional automation tools like Selenium, it would have taken two years and $240K to accomplish what mabl helped ITS do in just four months at 80% cost savings.”

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Gary Gann
VP and Domain Owner for Loss Sensitive IT

"With mabl, we can accomplish in a few hours what it used to take two weeks of testing to do. The platform is increasing the velocity of the sprint teams so that we’re delivering more product with a higher level of quality, and providing a lot more value to the business. I wish we’d found mabl even earlier than we did."

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Learn how to plan, execute, and optimize your E2E testing strategy.