Webinar • March 21 • 12PM EST

Showcasing QA Value with CX-Focused Testing

Sarah Kimmel

Vice President of Research, CMSWire

Darrel Farris

Solutions Engineering Manager, mabl

A lot of work, technology, and innovation goes into continually offering a good customer experience. But one negative experience can undo all that hard work, lowering customer satisfaction and negatively impacting company revenue.

In this webinar, Sarah Kimmel from CMSWire and Darrel Farris will share data from the annual State of the Digital Customer Experience Survey to shed light on how critical CX is to your business, how to connect QA activities to better CX, and showcase the value that the QA organization provides. After all, quality is judged by your customers.

Attendees will hear:


Why digital CX is so important to your company leadership


What top-performing organizations are investing in to improve DCX


Strategies you can implement to impact CX


How top customer-centric brands build strong customer relationships

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