Product Marketer

Boston, MA or Remote - Marketing - Full-Time

Companies building business-critical web applications are implementing DevOps to stay competitive in their industries. At mabl, we’re delivering intelligent, low-code test automation to help these high-velocity software teams ship higher quality software faster and reach their full potential with DevOps.

Since being founded in 2017, mabl has raised $38M in funding from top-tier investors, and we work with leading brands like Stack Overflow, Barracuda, Charles Schwab, jetBlue, Dollar Shave Club, and many others. We’re proud to be recognized most recently as one of Boston’s 2021 Best Places to Work and Best Paying Companies by Built In, the leading technology recruitment platform.

Why we need you:

At mabl, the large majority of our demand pipeline is generated by marketing activities which helped us double ARR this last year. We’re looking to add expertise in Product Marketing to help us strengthen our leadership position in the market, raise awareness and drive interest through our content- and customer-first strategy. The ideal candidate will be eager to contribute content to support key marketing initiatives, lead enterprise sales enablement initiatives, expand product led growth through the free trial experience, and help us scale as we double the business this coming year. This is a unique opportunity to join a stellar marketing team of experts in demand generation, content marketing, and product evangelization.

What you’ll do:

  • Generate ideas and write product content including blogs, website copy, ebooks, and industry and product presentations to help drive awareness and interest in mabl.
  • Drive internal and external communication of product updates and new product releases.
  • Deliver enterprise-grade sales tools, assets, and training to improve lead qualification and deal velocity.
  • Update and maintain competitive landscape materials.
  • Work closely with marketing and product management teams to further optimize free trial experience and conversion.

What you’ll bring to the table:

  • Bachelor’s degree with minimum 5 years of product marketing experience.
  • Direct experience with testing solutions or development tools.
  • Excellent research, writing, presentation, and analytical skills.
  • Self-starter, highly motivated, technically curious, eager to learn.
  • Natural aptitude to collaborate in and across teams.
  • Strong attention to detail with a focus on quality.


If this sounds like you, we'd love to hear from you! Please reach out to

Mabl offers competitive compensation and benefits, including health, dental, vision, 401k, and a generous time-off policy.